Is the future human-driven, machine-driven, or something in between?

Briar Prestidge is the CEO of Prestidge Group, award-winning documentary producer, “web3 evangelist” (Forbes), metaverse advisor to Interpol, digital fashion designer, and futurist. In 2016, Briar founded Prestidge Group, a leading executive personal branding, PR, and speaker relations agency, managing HNWIs, C-level executives, technology experts, celebrities, government officials, and investors, with offices in Dubai, New York, and London.

In an effort to discover what the metaverse was, in 2022, Briar spent 48 hours non-stop immersed across 33 virtual worlds where she interviewed 21 avatars and produced the award-winning indie documentary ‘48 Hours in the Metaverse’ about her experience. In 2023, Briar was selected to serve as a Metaverse Advisor to the INTERPOL “Forensics and Investigation" subgroup. She is also a Strategic Advisor for Imagin3 Studio, a management consultancy preparing companies for a future in Web3. Finally, she sits on the board of the Metaverse Fashion Council. 

Her NFT fashion label for avatars was showcased and dropped at the world’s first Metaverse Fashion Week on Decentraland. Briar was named as one of the ‘Top 100 Most Influential’ people in the United Arab Emirates, and has been featured across Entrepreneur, Forbes, OSN, Emirates Women, Marie Claire, Grazia and The National in recognition of her work.

Today, Briar is on a bold journey to explore the future of humanity, where humans will be equipped with cybernetic augmentations, and where the line between human and machine will be blurred as our species realizes its full potential.  LEARN MORE ➤